From Corporate to 6 Figures in 12 Months, No Sugar-Coating Ecomm Consultant For Driven Creatives

Degrees & Dreams

I’m a proud FIT School of Design grad who once stepped into NYC corporate life armed with big ambitions and even bigger dreams. But my career path wasn’t a straight line—it was a dynamic journey where creativity meets strategy.
 

The Plot Twist

After spending a decade in the corporate trenches, I mastered the art of balancing creative genius with hard-hitting business strategy. I witnessed million-dollar campaigns crumble and “bulletproof” plans falter. That’s when I realized: to win in today’s market, you need both creative flair and strategic precision.
 

From Corporate Systems to Etsy Success

When I launched my Etsy shop, critics said the market was too saturated. I disagreed. Instead of battling saturation head-on, I bridged the gap between the corporate world’s tried-and-true strategies and the vibrant world of creative entrepreneurship. By applying simplified Fortune 500 ecommerce marketing techniques—and sharing every step of my journey on TikTok—I built a thriving community of online business owners and generated 5 figures in just 5 months.
 

Motherhood & the Hybrid Awakening

Returning to corporate life after my Etsy success was like stepping into a different universe: endless Outlook chimes, constant crises, and systems that seemed destined to break. Navigating the chaos of corporate demands while embracing the beautiful chaos of motherhood sparked a personal revelation: work-life balance is attainable. I saw talented people overcomplicating strategies and knew there was a better way—one that didn’t force you to choose between your career and your family.
 

The Pivot

I decided to rewrite my story. I refused to take a pay cut or let corporate inefficiencies steal the essence of who I am—a devoted mom and a strategic powerhouse passionate about empowering creative brands. I stripped away the complexity and embraced a framework that marries buyer psychology with both creative and strategic thinking.
 

Simplifying Business for Creative Brands

With 15 years of marketing expertise under my belt, I now help online business owners design efficient, repeatable strategies that actually work. I believe that when you truly understand what drives purchases—and how to execute beautifully—the path to sustainable sales becomes simple. My mission is to empower creative brands to unlock their potential by leveraging the best of both worlds: creative innovation and strategic execution.