I'll cover all you need to know so you can get started.
If you are looking for the perfect product to sell online. Look no further. Metal Wall Art is flying off eCommerce shelves everywhere. The time is now to start selling this POD product. Sales are through the roof, and I only expect them to rise during the Q4 holiday season. We'll review everything you need to know to get started.
This article includes:
Etsy Case Study
Shopify Case Study
POD Vendors
Next Steps: Etsy vs. Shopify
Esty Seller Case Study: Estimated Monthly Revenue $33,000+ Per Month
Above, are the Everbee stats that I pulled. I dug a little deeper into Market and Product Research and here's what I noticed:
Product listing offers monogram designs.
Listing uses 7 images with no video.
Variations include letters A-Z with the simple design seen above. The personalization area is left blank. Note: you want the customer to envision their name in the product.
The product listing Includes an easy-to-hang 'how to' image showing a female hanging the sign
One of the listing images includes Made in the USA info.
Sizes offered: 18", 24", and 30"
The hanger kit is sold as a $10 upsell. The kit includes 2 metal screws and dry-wall screws.
The seller is running a 70% off sale (possible pricing strategy) which would change the Est. Monthly Revenue to $10,001,
Shopify Seller Case Study: Revenue made $61,710 in the first 4 weeks
Below is additional information on this seller's strategies:
Product design strategy included personalization.
The designs were simple, which helped cut down on laser cutting time; therefore, the product arrived faster.
The seller targeted a male audience with the first launch with a simple, easy-to-remember site domain specific to the Trucking niche.
An important thing to note is that this Shopify seller also mentioned different niches he had success with. So I had to make some educated assumptions:
Number One: The seller mentioned they had targeted females with personalized monogram designs similar to the Etsy seller. I assume the seller used a different Shopify store since the truck driver and home decor niche are very different.
Number Two: Since this seller used Facebook ads, I assume the seller opened a second Shopify store to target women. I would recommend this because you would not want to muddy up the data collected by the Facebook pixel. Especially if you wanted to run a Look-A-Like ad after running an engagement or traffic ad.
POD Vendors Offering Metal Wall Art:
Similar to other POD product design files, you only need a transparent PNG. Follow your vendor's specs to set up your artwork for laser cutting correctly.
Teelaunch - easily integrates with Etsy and Shopify with an easy-to-use website.
Shine On - The first impression of Shine On's website can throw people off. But it's a legitimate POD vendor. You'll have to create an account first to see their product catalog. Then you can integrate your Etsy shop or Shopify site.
Next steps...
If you are an Etsy seller:
You will want to focus on your strategies and SEO to be sure you get trending signs up quickly with highly optimized listings. Watch the How to Sell On Etsy Masterclass which will be critical for you to know how to set up your listings properly to search query match and rank.
If you have your own website:
You will want to determine whether adding this product makes sense with your shop or current niches. If not, you may want to consider a new shop. Next, you will want to develop a customized eCommerce Business Plan to enter the market strategically.
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